The born free™ Story


Let us help you get free from clutter.

Free from worry and distraction.

Free to parent and live the way you want.


born free™ was born out of the firm belief that baby product essentials should be beautiful, versatile, and accessible, so you'll be free to live your best life as a family. As parents ourselves, we know that having children doesn't mean abandoning your personal sense of style or ambitions.

We're a new kind of baby products company.
Every one of our bouncers, playards, strollers, and baby carriers represents a high livel of design with the features partens want.

We know that this is the moment you've been waiting for.
Becoming a parent means your world will become more full of love, joy, and everything in between.

At born free, we deeply believe that:
- Less is more
- Simple doesn't mean boring or basic
- Products should work effortlessly and fit seemlessly into your life
- Families should be free to comfortably, safety, and fashionably explore their world together

Your little baby was born free.