The born free™ Story
Let us help you get free from clutter. Free from worry and distraction. Free to parent and live the way you want.
born free™ was born out of the firm belief that baby product essentials should be beautiful, versatile, and accessible, so you’ll be free to live your best life as a family. As parents ourselves, we know that having children doesn’t mean abandoning your personal sense of style or ambitions.
At born free, we deeply believe that:
- Less is more
- Simple doesn’t mean boring or basic
- Products should work effortlessly and fit seamlessly into your life
- Families should be free to comfortably, safely, and fashionably explore their world together
We're a new kind of baby products company.
Every one of our bouncers, playards, strollers, and baby carriers represents a high level of design with the features parents want most.
We know that this is the moment you’ve been waiting for. Becoming a parent means your world will become more full of love, joy and everything in between.
Your little baby was born free.
WE KEEP IT THAT WAY.